House Collective Journal


Artist Ted Pim on the art of reflection

The Truly Bespoke Estate Agency

Dedicated to exceptional contemporary living. Our portfolio showcases only the most exciting homes

The Truly Bespoke Estate Agency

Dedicated to exceptional contemporary living. Our portfolio showcases only the most exciting homes

Featured Properties

House Collective
Norfolk Road, NW8
Enviably located in a prime position on one of the most coveted roads in St John's Wood sits this Grade II listed semi-detached family home with a mature 70ft rear garden. Arranged over three floors only and measuring 2237 Sq Ft / 207.8 Sq M this handsome house, in an elevated position on the road features large windows framed by an attractive wisteria, and an abundance of period features.
House Collective
£14,000 per week
Novel House, New End, NW3
The finest penthouse in North West London, offering beautifully designed accommodation combined with the rarity of an outstanding private roof terrace boasting the most breathtaking panorama of central London. Comprising the full fifth penthouse floor of a landmark development in New End, Hampstead, the Penthouse at Novel House has been interior designed to offer a thoughtful, fun space, with a restrained elegance that stems from a muted palette of greens and greys, curated to enhance but not overwhelm the staggering views you are immediately drawn to.
House Collective
Primrose Hill Studios, NW1
Three bedroom architecturally designed artist studio in Primrose Hill, NW1
House Collective
£3,450 per week
Meard Street, Soho, W1
An outstanding Grade II* Listed 4 bedroom townhouse in Soho, a wonderful family home with Georgian charm but complimented with modern conveniences such as Cat6 cabling, CCTV, and a NEST thermostat. The dining room, which has a marble fireplace and shuttered windows, and the spacious kitchen, which has bespoke stainless steel units with integrated appliances, an island unit, and a separate utility room, are both accessible from the ground floor of the house. A delightful, south-east facing, lush green garden can be found at the end of the entrance hall, ideal for outdoor gatherings or a retreat from busy central London.
House Collective
£2,000 per week
Alba Place
A mews house of superb style and striking architectural design, featuring raw plaster walls and a ground-floor-to-roof, timber clad light well.
House Collective
£1,730 per week
Gloucester Avenue, NW1
Configured across the first, second and third floors of a handsome Victorian townhouse, is this well configured three-bedroom apartment measuring
House Collective
£1,500 per week
Randolph Crescent
An elegant two / three bedroom garden apartment, with a large private terrace, backing directly on to the communal ‘Triangle’ Gardens of Little Venice. With its own private entrance the home measures 1264 Sq Ft (117.43 SqM) and comprises a large reception room with fireplace and with twin doors to the rear gardens, a large modern kitchen with gas hob and integrated appliances, spacious principal bedroom with en-suite bathroom, two further bedrooms one suitable as a home office/study, a utility room, family shower room, and guest Wc.
House Collective
Belsize Lane
Discover the epitome of modern village living amidst the pulse of London in this contemporary house on Belsize Lane, a stone’s throw from Belsize Village and it’s charming shops and restaurants.
House Collective
The Island's
Semi-detached house for sale in Gibraltar Lane, Maidenhead SL6
House Collective
£1,150 per week
The Glass Building, NW1
A large (1517 Sq Ft / 140.9 SqM) two bedroom, two bathroom first floor apartment in the renowned development The Glass Building, designed by Piers Gough of architectural practice CZWG. Access is via a wonderful Japanese-style water garden, onto which the flat has four full floor to ceiling windows/doors. The living space spans one side of the property, front to back, and is well zoned to provide study, sitting, kitchen and dining areas. The main bedroom faces the water feature to the rear, has ample storage, a modern en-suite and a sauna. There is a second bedroom, also with en-suite, set to the front. The property has been well-looked after and features under floor heating, LED lighting and integrated home entertainment system, among other features. The property also comes with a designated parking space.

Location Collections

Primrose Hill icon
Primrose Hill
Notting Hill icon
Notting Hill
St Johns Wood icon
St Johns Wood
Regents Park icon
Regents Park
Hampstead & Belsize Park icon
Hampstead & Belsize Park
Camden icon
West End icon
West End

Collective Mission

Our mission is simple; to challenge the status quo and raise industry standards. We offer a bespoke service and source only the finest photographers to showcase your property. We personally handle every viewing to ensure it is launched and presented in the best possible way. House Collective is more connected in the communities it serves than any other agency. This is property personalised

We work hand-in-hand with you to present your property at its best-enabling you to relax, safe in the knowledge you are getting the most from your home.

Culture Collective

An online celebration of the individuals at the beating heart of the House Collective community. Featuring interviews with game-changing creatives and business professionals, spanning the disciplines of design, architecture, art, and more, it provides an inspirational window into the House Collective mindset

Collective Pledge

At House Collective we believe that investment in property should equal investment in community. We put community before commission.

Best personal experience I’ve had, Jonathan was a delight to work with, he sold the house with as much love as we would


The House Collective team are exceptional - knowledgeable, caring and highly professional. They listened to our needs, found us the perfect flat and ensured the rental went smoothly, responding promptly to any questions we had. Highly recommended.

C. K.

For his clients, from hiring top photographers to his daily updates throughout the sale process. Jonathan has shown professionalism and efficiency, enthusiasm, reliability...

L. H

We worked with Jerome who is a consummate professional. Incredibly helpful, knowledgeable, and personable. I could not recommend him more highly.

L. L.

In 2015 and then again in 2019 Jonathan has sold my Primrose Hill home(s). He is by far the best in the area and you would be crazy not to use his services at House Collective. Couldn't recommend higher.

Mads Dal

Jonathan was always contactable, kept me updated and was very straightforward to deal with when purchasing my flat in Belsize/PH. I would definitely recommend him to anyone looking to buy or sell. Thanks!

Harry Mcnaughton

I was delighted to be working with House Collective in finding a luxury central London flat for my colleague who is moving to London from overseas. I had the pleasure of working with Toby who took time to fully understand our brief and was extremely helpful and patient with our search and specific criteria. I will certainly use House Collective again in the future.

A. H

Jonathan took away all the pain and stress of selling the home of my friend who had passed away. He was constantly professional, kind, thoughtful and understanding, words you don’t normally associate with an estate agent.

Simon Lomas

Will and the team do a great job. As a first home buyer in London Will explained the process and helped keep us updated each step of the way. Each time there was a wrinkle to work through Will ensured progress in order to get the deal done.

C. M.

Fantastic service from both Jonathan and Max and their combined experience and knowledge of Primrose Hill was extremely valuable in both sale and purchase . We would always look to use them again.

A. S.

I was looking for a property to rent in Marylebone. Ben & Richard were fantastic through the whole process; nothing was too much trouble for them, and I couldn’t recommend them highly enough. Thanks guys!

R. C.